A press conference of 22 new products allowed the market to see the results of Kaiying Network’s accumulated efforts

Jan 14 2025

On the evening of January 13, 2025, the annual product launch conference of Kaiying Network with the theme of "Starting for Love" was held online and concluded successfully. At the meeting, Kaiying Network released 22 new products expected to be launched in 2025, including more than ten or twenty new products that continue "Dragon Nest", "Legend of Legend", "Ragnarok", "Hot-blooded Jianghu" and "KOF". There are new works of classic IPs with a history of several years, as well as new national martial arts works based on the IPs of Jin Yong and Gu Long, as well as a series of IP products and original works covering diversified themes and gameplays. During the live broadcast, there were no tricks or routines. Kaiying Network brought a grand event to the players with fast-paced "dry information", pushing players' expectations for 2025, which is about to usher in many new products, to a new peak.

22 reserve products were unveiled at the press conference, and the highlight of Kaiying Network in 2025 is coming

At this press conference, a total of 22 new products were unveiled. Kaiying classified them into categories such as "classic continuation of a new chapter", "fantasy dimension adventure", "nationally created new martial arts trend" and "enjoying leisure and good time" , made extensive and in-depth exploration of classic IP and diversified themes and gameplay, which greatly surprised the players who watched the live broadcast, and they are also full of expectations for several new games that will be launched within the year.

At the end of 2024, "Dragon Nest World" jointly published by Kaiying Network and Shengqu Games officially announced that the public beta date will be February 20. At this press conference, it also served as the first major Pound product debut. After the "Dragon Nest" PC game was launched on the Chinese server in 2010, it hit a record of 700,000 people online at the same time within one month. It was deeply loved by players for its extremely excellent sense of attack and combat effects, and in mobile games In this era, replicating this "sense of impact" authentically on the mobile terminal has become the key to game quality. After five years of careful creation, "Dragon Nest World" reproduces classic scenes and plots, implants the combat punch into the mobile terminal, and 100% restores the classic content of the PC game. It has been widely recognized by players during the testing phase. On February 20, old players of the "Dragon Nest" IP will relive the amazing feeling of first acquaintance in "Dragon Nest World".

"Codename: Legend" is another new product with a "long-standing" IP at the press conference. It is officially authorized by South Korea's GRAVITY and continues the world view and classic elements of "Ragnarok" (RO). RO's IP derivatives have been emerging in endlessly. For veteran players, if they can reproduce the relaxed and dreamy atmosphere of the original work, using swords and magic to adventure in a different world, it is a qualified work. "Codename: Legend" has not yet announced the relevant detailed date, but the expectations left for players are obvious to all.

In addition to "Dragon Nest World" and "Codename: Legend", "Legend of Kings 2", "Codename: "KOF", you can tell from the name that they continue the classic IP, which can be said to be the passionate memories of the first generation of domestic online game players. In the design of new products, they have tried their best to restore the content and pictures that players miss most, and integrate the gameplay with the characteristics of the mobile game era, so that players can not only relive the classics, but also play the game easy. Among them, "Codename: X" and "Codename: KOF" are both expected to be officially launched within the year.

"Digimon" is also a super classic old IP. Most domestic fans got into it from Toei Animation and then came into contact with the game series released by Bandai. Owning a Digimon electronic pet is also a dream for many players. Dream together. Under the official authorization of Toei Animation, "Digimon: Source Code" jointly developed by Bandai Namco and Kaiying Network adopts the design concept of matching the next-generation PBR realistic style Digimon and the fantasy digital world, using strategic combat + casual gameplay. Players bring the core immersive experience of this IP. According to the news at the press conference, the game will be officially launched this year, and by then, fans’ dreams may come true.

In November 2024, Kaiying Network participated in the 5th Yangtze River Delta International Cultural Industry Expo with the mobile game "Tomb Raiders: Departure", and impressed fans and players with its real-life immersive stage design. impression, and the on-site trial of the game also gave players more expectations for it. At this online conference, "Tomb Raiders Notes: Departure" also brought more expectations to players.

If one were to choose the "No. 1" game among domestic players, it would probably be martial arts. Martial arts is an uninhibited walking posture, the ups and downs of the rivers and lakes of people's hearts, a strange person passed down through the ages, and a mysterious and strange anecdote. From ancient historical stories to the legends written by today's people, they all contain the core of the martial arts spirit. At the press conference, Kaiying Network specially listed the "New Trend of National Martial Arts" topic, headed by "Tomb Raiders Notes: The Journey", which introduced two new adventure and strategy products with the theme of the Three Kingdoms, as well as two officially authorized novels by Gu Long and Jin Yong. works, as well as the MMO mobile game adapted from the IP of "Douluo Dalu". Several of them have also entered the waiting stage for official launch.

"Soldiers Conquer the World", "Happy Little Miner" and "Codename: Monopoly": There are also new products in the leisure track, completing the puzzle of Kaiying's "full line layout"

In the final "Enjoy a good time at leisure", Kaiying announced three new games with casual gameplay. Among them, "Codename: Monopoly" is a casual strategy mobile game authorized by the official IP of "Monopoly", restoring the The classic characters and gameplay in the original work, and support for multi-player competition, further innovate the fun of "Monopoly" in the mobile game era. The game will be officially launched within the year.

Looking at the financial reports of Kaiying Network in the past five years, we will find that this company has been growing rapidly and low-key. It has hidden all its strengths and never asked for credit from the outside world. It just focused on studying business and improving R&D capabilities have developed a large number of reliable companies that bring good memories to players.

In order to keep itself competitive in the game industry, in addition to IP reserves, Kaiying Network also actively invests in research and development support every year. According to public information, from 2022 to 2024 In the first three quarters, Kaiying Network invested more than 1.4 billion yuan in research and development expenses. Therefore, in recent years, Kaiying Network has given people the impression of being “stable” , all new products have been launched with very stable results. Whether it is the field they are good at or the new direction they are exploring, all products have traces of meticulous polishing. This has not only slowly accumulated a reputation for Kaiying Network among the player community. , which is also very obvious in the company’s performance.

The continuous improvement of performance, in addition to the active investment in research and development mentioned above, also benefits from Kaiying’s products in the IP field of "Legend" and "Miracle" such as "Legend of Blue Moon", "Original Legend" and "Miracle for All" With its intensive efforts and Kaiying Network’s continuous exploration of new tracks and fields, especially in classic IP-adapted games, Kaiying Network has unknowingly become a major player in IP-adapted games.

Ingenuity finally pays off. With the blessing of classic IP, Kaiying takes a new direction

"Legend" and "Miracle" can be said to be the cornerstone of Kaiying Network's early development. However, with the development of the times, Kaiying Network is also actively exploring new paths to embrace young users. In "research and development, distribution, investment + Under the new strategy of "IP", Kaiying Network has finally seen results in the field of classic IP adaptation.

In 2023, Kaiying Network launched "Stone Age: Awakening". Unlike most new games derived from old IPs that "start from a familiar starting point", "Stone Age: Awakening" uniquely chose to directly use the classic The 2.5 version is based on the Legend of the Elf King, providing players with a "time-tested" gameplay system in one step, and winning the recognition of old players through quality upgrades and innovative content.

It is worth mentioning that "Stone Age: Awakening" also opened up a new situation in the e-sports era. It received a good response in the S1 National Competition held in 2024, and continued its efforts to launch S2. It has now A happy ending.

Conclusion:

Adhering to high-quality IP and exploring new directions, Kaiying's strategy not only brings it back to the forefront of the market, but also reserves a large number of potential new products in the process of accumulation. After the issuance of game licenses reaches a new peak in 2024, the success of products such as "Black Myth: Wukong" will promote the further development of China's game industry. 2025 is likely to be a big year for new products and hits. With the right time and right location, Kaiying Network's brand influence, R&D capabilities and reserve capabilities will surely ride the wind and waves and make further progress.