Hongmeng Ecosystem empowers the development of the gaming industry with "new opportunities, new experiences, and new services"

Dec 14 2024

The 2024 China Game Industry Annual Conference was held at the Beijing Shougang International Convention and Exhibition Center from December 12th to 13th. Zhang Sijian, Vice President of Huawei Terminal Cloud Global Ecological Development and Sales Department, was invited to attend the main forum and delivered a keynote speech. At the same time, the Hongmeng Game Industry Forum hosted by Huawei Game Center was also held in Shijingshan District, Beijing. This event invited Ao Ran, executive vice chairman and secretary-general of the China Audiovisual and Digital Publishing Association, and deputy director of Huawei Terminal Cloud Global Ecological Development and Sales Department. President Zhang Sijian and representatives of more than 150 leading game manufacturers attended and discussed new opportunities, new experiences and new services in the new stage of the Hongmeng ecological game field.

The Hongmeng ecology is full of innovation, and the creativity and productivity of game developers are infinitely stimulated. More and more players enjoy a more smooth, immersive and rich native game experience. Up to now, more than 200 partners have joined Hongmeng cooperation, and more than 1,800 Hongmeng native games have been launched. With the support of "new opportunities", "new experiences" and "new services", Hongmeng Ecosystem will embark on a new journey in promoting the development of the game industry, improving user experience and promoting content innovation.

“The launch of the native Hongmeng operating system provides game developers with a broader platform and rich resources, and also brings a smoother and more immersive gaming experience to players.” The forum began with a speech by Secretary-General Ao Ran , he expressed high recognition for Hongmeng’s rapid development and remarkable achievements in the gaming field.

Zhang Sijian, Vice President of Huawei Device Cloud Global Ecosystem Development and Sales Department, also delivered a speech. He said: "With the hard work and cooperation of developers and partners, the Harmony ecosystem as a whole has made rapid progress. With the upgrade of HarmonyOS NEXT With the release, the gaming industry will also usher in more changes and possibilities. We look forward to more partners joining Hongmeng to jointly build a new ecosystem, create new opportunities, and promote the further prosperity and development of the gaming industry.”

The general manager of Huawei Game Center summarized the development history of Hongmeng Ecosystem and the achievements in the gaming field, and focused on a detailed introduction to the "new opportunities, new experiences, and new services" under the new stage of Hongmeng native games.

New opportunities: reaching the "three terminals" position to realize global management of game users

Under the new full life cycle solution of Huawei Game Center, it can better realize the global management of game users through all-scenario intelligent access, enhanced three-end distribution and transformation, and player services that understand user intentions. . For game developers, with the support of Huawei Game Center, wider user coverage and deeper user interaction can directly improve user retention and conversion rates, and formulate a global business strategy to ensure content marketing in all scenarios. "Advancing with the times" is the key to seizing new opportunities.

In order to attract more developers to invest in Hongmeng native application development, Huawei Game Center has launched a new incentive plan for HarmonyOS NEXT developers. In the introduction of Huawei Terminal Cloud Interactive Media Business General Manager, we learned that all developers who submit registration within the designated registration period, complete the development of Hongmeng native applications within the specified time, and successfully put them on the HarmonyOS NEXT application market will There is a chance to receive generous incentives. The launch of this incentive plan will undoubtedly further stimulate the innovative vitality of developers and promote the prosperity and development of Hongmeng game content ecology.

New experience: product content continues to be upgraded, gameplay innovation is available across terminals

The native version of Huawei Game Center client not only builds more professional content but also provides a better product experience. The game flagship store, live broadcast, community and other sections have added more professional and rich content; through personalized in-play services, users can easily query game information; multi-dimensional game search capabilities can help players quickly find their favorite games .

Relying on the capabilities of the Hongmeng system, cross-terminal access to game scenarios has become a reality. In this forum, 91ACT CEO Jiang Lei shared his experience in cooperating with Huawei, using his ultra-popular 2D action roguelike game "Blue Wings: Chaos Effect" as an example. Through the "one-time development, multi-terminal adaptation" strategy, the game has successfully adapted to all Hongmeng scenarios, achieving seamless switching from mobile phones and tablets to folding screens, smart screens, cars and other smart terminals, bringing more novel features to players. and smooth gaming experience.

In addition, Han Zhixuan, product director of Mutong Technology's "The Summit", also shared a case of cooperation with Huawei in game innovation and interconnection. Experience "The Summit" on the newly released Huawei Mate With this function, players can view game information in real time without switching interfaces.

New services: PGS system-level in-depth tuning, game full life cycle interoperability

At the meeting, the Senior Product Director of Huawei Game Center gave a new introduction to PGS (Petal Game Developer Service). In addition to the optimization and upgrade based on the original service capabilities, the latest stage of PGS has added PGA (Performance Game Acceleration) acceleration technology and super-resolution services. The super-resolution technology improves the game image quality and adapts to high-resolution mobile phone screens. Putting it on large screens and other scenes will bring a clearer and more delicate visual experience.

Wangchen Technology has launched in-depth technical cooperation with Huawei Game Center. In this forum, Wangchen Technology Platform Group SDK Director Liu Diankun shared a case study on the cooperation between the "Best Club" game and PGS. The game used the performance tuning tool HiSmartPerf to collect key data such as FPS and CPU/GPU usage to accurately discover performance. bottlenecks and optimize using techniques such as binary rearrangement. At the same time, combined with game scene awareness technology, the system can timely schedule performance resources according to the needs of the game scene to ensure that players have a smooth and stable experience in the game.

Roundtable dialogue with industry leaders, more than 150 leading game manufacturers witnessed the launch of native games

As the finale of the forum, the conference invited a number of heavyweight guests from the gaming industry to conduct round-table discussions focusing on Hongmeng ecology, AIGC technology and the mini-game market.

“HarmonyOS NEXT brings new changes and opportunities to the gaming industry. The innovative interaction and differentiated operation strategies of Hongmeng native games have become important directions in the future.” The guests focused on the development trends of the gaming industry and expressed their opinions on AIGC and Harmony OS. The combination is full of expectations and is expected to enhance Hongmeng’s advantages and help compete in the gaming market. At the same time, the rapid growth of the mini-game market has attracted attention. The guests proposed new ideas for content production, distribution and operation, and exchanged expectations for manufacturer channels, hoping to jointly promote the development of the mini-game market and achieve a win-win situation for all parties.

At the forum’s final Hongmeng native game launch ceremony, more than 150 leading partners celebrated the successful launch of their games as Hongmeng native applications. This important moment witnessed the rapid progress of Hongmeng ecological game construction and marked that the development of Hongmeng system in the game field has entered a new stage. In the future, as the Hongmeng operating system continues to develop and improve, Huawei Game Center will continue to work with partners to jointly explore the infinite possibilities of Hongmeng native games and bring more surprises and high-quality gaming experiences to players.