Book a flight in just a few easy steps
Check in, change or cancel your flights. Plus, add extras like EarlyBird Check-In®.

Super-Fast Shopping & Booking
Book a trip in just a few quick taps. Make it even faster when you use your stored credit cards or PayPal® account.

Everything you need to Travel
Get the information you need right at your fingertips on the home screen - gate information, boarding position, flight status and more.

Boarding Pass on the Go
Get mobile boarding passes for all passengers on your trip 24 hours in advance. Southwest passes have rich color and bold font, which makes seeing your Gate and Boarding Position very clear. Find the details you need quickly: Flight Number, Confirmation Number, Boarding Time, Tier Status, and TSA Pre-Check. Don’t forget to add your Mobile Boarding Passes to Google Pay!

Travel Funds
You can now use Flight Credits, Southwest LUV Vouchers and Gift Cards when changing your flight in the app. Your unused Southwest® Flight Credits show up automatically when you tap ‘View Funds’ within ‘My Account’.

Inflight Entertainment*
Use the app to take you to our Inflight Entertainment Portal where you can watch free live TV1, listen to free music from iHeartRadio1, access free on-demand TV episodes, and view free movies.
*Available only on WiFi-enabled aircraft. Limited time offer. Where available. 1Due to licensing restrictions, on WiFi-enabled international flights Free Live TV and iHeartRadio may not be available for the full duration of flight.

Live Chat
Contact our Customer Representatives through Live Chat by scrolling down to Contact Us in the navigation drawer, and then tap on “Chat”.

Airport Pickup and Drop-off
Thanks to our partnership with Lyft®, you can now use the app to help you request a Lyft®! You’ll know key information like estimated time of arrival and estimated price before booking. More of a rental car person? You can do that in the app, too.

Cars, Hotels, and Vacations
Use our app to quickly book all of your travel needs.

Earn Rewards when you Travel
Sign up for Rapid Rewards® and earn points on your flights. Did you forget to add your Rapid Rewards number during booking? – No worries, you can add it after booking your flight and still earn points. You can then use those points to purchase more flights!

Southwest Airlines is a major American low-cost carrier headquartered in Dallas, Texas. Founded in 1967, it has grown to become one of the largest and most successful airlines in the world, known for its unique business model, low fares, and exceptional customer service.

Low-Cost Model

Southwest operates on a low-cost model, which has been instrumental in its success. The airline focuses on point-to-point service, utilizing a single aircraft type (Boeing 737) to reduce maintenance and training costs. Southwest also operates with a high aircraft utilization rate, keeping its planes in the air for extended periods.

Unique Business Model

Southwest's business model is based on a combination of low fares, frequent flights, and excellent customer service. The airline offers a no-frills experience, with no assigned seating, baggage fees, or in-flight entertainment. Instead, it emphasizes convenience, flexibility, and low prices.

Exceptional Customer Service

Southwest is renowned for its exceptional customer service, which has earned it numerous awards and accolades. The airline's employees are known for their friendly and helpful nature, going the extra mile to ensure passenger satisfaction. Southwest also has a strong focus on employee engagement, creating a positive work environment that translates into better service for customers.

Route Network

Southwest Airlines operates an extensive route network across the United States, serving over 100 destinations. The airline's focus on point-to-point service allows it to offer a wide range of connections, providing convenient and affordable travel options for passengers.

Expansion and Acquisitions

Over the years, Southwest has expanded its operations through acquisitions and strategic partnerships. In 2011, it acquired AirTran Airways, expanding its presence in the eastern United States. Southwest has also entered into code-share agreements with other airlines, allowing it to offer a wider range of destinations and connections to its customers.

Sustainability and Environmental Initiatives

Southwest is committed to sustainability and reducing its environmental impact. The airline operates a fuel-efficient fleet, invests in renewable energy, and implements programs to reduce waste and emissions. Southwest also works with organizations to support environmental conservation efforts.

Recognition and Awards

Southwest Airlines has been recognized for its exceptional performance and customer service. The airline has received numerous awards and accolades, including being named the "World's Most Loved Airline" by Fortune magazine in 2022. Southwest has also been recognized for its financial performance, employee satisfaction, and environmental initiatives.

Conclusion

Southwest Airlines is a success story in the airline industry, demonstrating the power of a low-cost model, exceptional customer service, and a commitment to innovation. The airline's unique business model and focus on customer satisfaction have made it a favorite among travelers, earning it a reputation for reliability, affordability, and a positive flying experience.