Run your own seaside clothing store!

Create my own clothing store and grow it into a global franchise!

😎 Fashionistas at the Beach!

Imagine yourself at a beautiful beach under the hot summer sun. Now open your own clothing store there and bring a new wave of style for the people! Although all you have at the moment is a small and modest shop, the customers will be sure to recognize your unique fashion sense!

👕 Various Stores and Apparel

Fill your store with charming products that everyone will love, from simple everyday wear to the latest and greatest from the world's best designers. Open new stores on all the beautiful beaches worldwide!

🧽 Employee Management is the Key to Success!

You can't do everything alone. Managing your employees is one of the most important factors on the road to success. Run an efficient, smart business and hire capable workers to increase customer satisfaction, and see your profits skyrocket!

🏙️ Become a Leader in the Fashion Industry!

Smart customers are sure to be very picky. They will see through the latest fads, and always seek perfection and to show their unique voice. If you can satisfy them, you will become a true fashion icon. Imagine it, and enjoy the success.

What's New in the Latest Version 0.24.252

Last updated on Jun 29, 2024

- Add headquarters content
- Added female players
- Improved game graphics
- UI and GUI improvements
- Minor bug fixes

Beach Apparel is a simulation game where players manage a beachside clothing and accessory store. The core gameplay revolves around stocking the store with trendy items, catering to customer preferences, and maximizing profits. Players start with a small shop and limited inventory, gradually expanding their selection to include swimwear, casual wear, footwear, beach accessories like hats and sunglasses, and even souvenirs. Success hinges on understanding customer demographics, predicting fashion trends, and effectively marketing the store to attract a steady stream of visitors.

Players need to carefully manage their budget, making strategic decisions about inventory purchases, store upgrades, and advertising campaigns. As the store's reputation grows, they can unlock new items, expand the shop's physical space, and hire staff to assist with customer service and inventory management. Seasonal events and special promotions provide opportunities to boost sales and introduce limited-edition items. The game also incorporates elements of visual customization, allowing players to personalize the store's appearance and create an appealing shopping environment. Ultimately, the goal is to build a thriving beach apparel empire, becoming the go-to destination for stylish beachgoers.