China Fashion Capital Brand Development Conference and HI FUNNY World Fashion Animation Industry Week opened in Dongguan

Dec 07 2024

On the afternoon of December 5th, China Fashion City Brand Development Conference and HI FUNNY World Fashion Animation Industry Week (hereinafter referred to as "Industry Week" ”) opened in Dongguan, the capital of trendy entertainment in China, attracting scholars, industry leaders, brand representatives, designers, etc. from 40 countries and regions to participate in the event. The first Industry Week had a total of 548 key guests, including nearly 200 overseas guest representatives.

As a high-profile event in the global trendy animation industry, the Industry Week will focus on the theme of "HI FUNNY in the trendy world". During the event, The "Dongguan City Trendy Wan Pilot Enterprise Management Measures (Trial)", Dongguan City's "IP into Guan Loan" financial product, and the establishment of HI have been successively released FUNNY Fashion Animation Industry Alliance aims to deepen exchanges and cooperation between China's fashion animation industry and overseas markets.

The first Industry Week created a series of comprehensive industry exchange activities. Comprehensive coverage of the trendy toy and animation industry chain, including B-side activities such as brand development conferences, industry investment conferences, industry seminars, corporate roadshows, and trading markets, as well as trendy factories, trendy corridors, animation signings, reflection animations, etc. C-side activities efficiently connect domestic and foreign design, production, and sales links. Industry Week accelerates the deep integration of fashionable toys and animation industry through multi-dimensional linkage of industrial seminars, business docking, and brand markets, promotes the upgrading of Dongguan's fashionable toys industry to specialization, internationalization, animation, and branding, and leads the global fashionable toys industry Towards a more prosperous and sustainable future.

Trendy play is becoming a realistic expression of new productivity in Dongguan. One-quarter of the world's animation derivatives are produced in Dongguan, and nearly 85% of China's trendy toys are produced in Dongguan. Trendy toys are not only a new engine to promote Dongguan's economic development, but also a new carrier of "Trendy Dongguan".

The exhibition is located at Huifeng Center, Guancheng Street. The event will last from December 5th to December 8th. Industry guests and public audiences can pass Make an appointment for admission through the Industry Week mini program.

International characteristics, promoting "trend + animation" cooperation

(Luca Foyce)

(Mehwan Shaba)

（Suwa Michihiko）

(Guankou Gong)

A gathering of elites in the animation industry at home and abroad, such as the famous French cartoonist Mehwan Chaba who brought original comic manuscripts, Sanrio Hello Kitty's original creative design director Sekiguchi Takashi brings creative experience to the industry. Suwa Michihiko, the producer of "Detective Conan", starred in many films such as "The Wandering Earth 2" and "The Evil Will Suppress", and the famous Hollywood storyboard artist An Luca Fois, a tenured professor at Politecnico di Milano in Italy, Ha Narae, a senior independent animation producer from South Korea, and Vincent Vargue, a famous French playwright, illustrator and designer, brought cutting-edge ideas to the industry seminar. Share etc. In addition, the Industry Week also specially invited relevant representatives from the consulates general of Italy, Colombia and other countries in Guangzhou to attend to deepen international cultural exchanges and in-depth dialogue.

Professional curation to create a "circle of friends" in the industry

(Yu Zhou)

(Chen Liaoyu)

"What is the latest development trend of the trendy toy industry?" "How can animated movies become the source of trendy toy?" "How are Dongguan's trendy toy companies doing? Development? "...Industry Week invited 11 domestic and foreign industry figures as main curators, including Yu Zhou, president of Light Chasing Animation, Chen Liaoyu, chief director of "Chinese Story", and X11, a global trendy culture and retail brand. CEO Zhang Lei, founder of trendy and collectible toy brands "ALMOSTREAL" and "GENMEC" Liu Xueshen, founder of ArtDepot art warehouse Zhao Qianying, vice president of Aliyu Jiang Xuheng, founding partner of Magic Bean Investment Yu Renguo FIGO, etc., they will focus on animation Nine industry seminars were planned and carried out in different sections and themes such as industry, trendy toy industry, IP licensing, overseas curators, etc., allowing participants to have an in-depth understanding of the development trends of the trendy toy and animation industry, and to promote exchanges between upstream and downstream enterprises in the industry chain. and cooperation.

Deepen docking and help Dongguan enterprises "expand the market"

What does the "super factory" that produces trendy toys look like? What kind of production process does Chaowan go through from design drawings to physical models? … As one of the major events of the Industry Week, the "Tide"-level factory will allow guests from the Chaowan animation industry to go deep into Chaowan manufacturing companies and gain a comprehensive understanding of the production processes and manufacturing processes of Chaowan and animation derivatives.

The "tide" level factory consists of 3 "tide level process routes" that display the exquisite skills and advanced equipment of manufacturing companies, and 1 "tide level process route" suitable for professional audiences. It consists of "Tide Level Exhibition Hall Visiting Route". Visiting companies include Dongguan Weishi Culture Technology Co., Ltd. (Liaobu Town), Dongguan Shunlin Model Gift Co., Ltd. (Shipai Town), Dingyi Creative Culture Co., Ltd. (Qiaotou Town), Dongguan Wanle Fairy Tale Baby Products Co., Ltd. Company (Chashan Town), Dongshi C Park three-dimensional park-style shopping mall, etc.

Michihiko Suwa, producer of "Detective Conan", Takashi Sekiguchi, former creative design director of Sanrio Hello Kitty, co-founder of Light Chaser Animation Producer Yu Zhou, "Thirty Thousand Miles from Chang'an", and Ding Liang, chief director of the "Bear Bears" series, will have an in-depth understanding of the beauty of Dongguan's trendy production through the event.

In addition, the Industry Week will set up three major exhibition areas: industrial seminars, industrial investment fairs, and trading markets according to the upper, middle and lower reaches of the industrial chain to promote Connecting the entire industry chain. Among them, the industry seminar is an in-depth discussion on the development of the trendy toys and animation industry; the industrial investment promotion meeting is an investment platform to attract high-quality trendy toys and animation companies in Dongguan and improve the Dongguan trendy toys-animation industry chain; the transaction site is an investment platform between IP parties and trendy toys A business docking platform for direct dialogue between manufacturing companies.

Talent recruitment, building a supply and demand platform

Taking the opportunity of the gathering of companies and talents in the trendy toy industry, a recruitment booth for two-way communication and interaction between trendy toy companies, college graduates, and social job seekers was set up at the Industry Week , exhibited in East Dongguan Chaowan industry development information, Chaowan company introductions and related recruitment information, etc., invite senior industry figures to share Dongguan Chaowan development history, Chaowan industry development trends, career development paths and technological innovation and other related information on site to provide the majority of Chaowan players with information. Enthusiasts, recent graduates, etc. provide a good window to understand Dongguan’s trendy toy industry. At the same time, through preliminary solicitation, the event gathered a group of high-quality trendy toy companies and toy companies in Dongguan, and released nearly a hundred high-quality positions such as designers, original painters, engineers, brand operations, and reserve cadres.It has attracted many fresh graduates from colleges and universities in Dongguan and job seekers to sign up. The two parties will negotiate one-on-one on site to "lock in" high-quality positions and attract high-quality talents.

Gathering brands, "Trendy Dongguan" invites you to play

As a major C-side activity of Industry Week, the "Trendy" level corridor builds a public display platform for trendy brands and enterprises. There are nearly 20 trendy toy companies and 40 domestic brands and companies participating. Among them, overseas artists from Singapore, Thailand, and Indonesia such as Berry Winkle, Cubemelt, Tu!!, and JimmyGummy were specially invited, and well-known domestic and foreign trends such as B.Duck, TUTU MOKEY, Berry Winkle, Milk Dragon, Moton Core, and TOYCITY were brought together. Play brand provides citizens with a wide variety of trendy products to enhance consumer experience.

Industry Week is a super event for animation fans. Popular cartoonists 35, Zuo Xiaoling, and Beikezi will hold autograph signings at the event. At the meeting, comic fans can get autographs from the authors of works such as "Becoming a King at the Age of Three", "Nanyanzhai Notes", "Chorashi Cherishing Time" and "Chengye Xiaohe" on site.

At the same time, Industry Week will link up with Cpark to hold a series of "Trendy C Forces" activities from December 6th to 7th, including two-dimensional Parade, Dongguan Pokémon League Tournament-Dongguan C Park Station Card Competition, etc. During the event, there will be shuttle buses running between the main venue of HI FUNNY and the branch venue of Dongsil C Park to strengthen the link between the two venues and make it easier for the audience to share this trendy fun feast.

"China's Fashion Capital·Dongguan" sincerely invites friends from all walks of life to buy fashionable goods, visit comic exhibitions, eat roast goose, visit Dongguan, and share A trendy animation event to spend a good time together.