"The Beautiful Things and New" 1st Anniversary: ​​Expressing the Anthropomorphic Innovation of Cultural Relics and Painting a New Picture of Cultural Inheritance and Development

Apr 17 2025

On April 17, 2025, the first anniversary version of the new national style cultural relics personification mobile game "Wuhua Mi Xin" was launched. On this anniversary celebration, the game will launch a large-scale theme version [If Old Friends Come] with "Dunhuang Culture" as the core, and simultaneously launch a series of online and offline linkage activities. Looking back on the past year, while adhering to the original aspiration of cultural inheritance, "The World is Better To New" has always been committed to interpreting the essence of traditional culture and telling Chinese stories in a younger and digital manner, so that more players can feel the unique charm of Chinese culture in the game and enhance cultural confidence.

Dunhuang theme content interprets the depth of cultural innovation

As the core content of the first anniversary, the large-scale Dunhuang theme version of "The Beautiful Things and the New" [If Old Friends Come] was officially launched on April 17. The new version takes Dunhuang culture as the core, adding three new Dunhuang theme tools - "Wine Account", "Mogao Grottoes Record" and "Dunhuang Flying Sky". The prototype of the "Wine Spot" comes from the Mogao Grottoes' scriptures "The Wine Slide of the Guiyi Army Yafu". In the game, he transforms into a versatile tavern owner, who can not only talk about the past of Dunhuang for thousands of years. The "Mogao Grottoes Record" originates from the millennium inscription of Cave 156. As a "living archive" of cave history, she has a clear understanding of every mural and every chisel. These cultural relics are reborn through anthropomorphism. While retaining the profoundness of history, they give them distinct personality and further deepen the new national aesthetic expression of the game.

To celebrate the first anniversary of "The Beautiful Things and the New", the MV of the anniversary impression song "The Awakening of Thousand Years" has also been released simultaneously. The short film is presented in the form of sand paintings, accompanied by new national style music that combines traditional Chinese elements such as opera and suona to create the historical artistic conception of "Decades of life in the world, creation and creation prosper for generations". The pictures and lyrics echo each other, taking the background and historical context of the artifacts as clues, telling the story of cultural relics being silent for thousands of years and awakening in the new era.

Adhere to the cultural standpoint and tell the Chinese story with innovative expressions

Since it was launched in 2024, "The World is New" has always insisted on innovative expressions based on Chinese traditional culture, actively responded to the country's needs for cultural construction in the new era, worked hard to spread Chinese traditional culture, and enhanced cultural confidence among young people. Before this, the game successfully transformed national treasure-level cultural relics such as "Thousand Miles of Rivers and Mountains", "Snow Scenery and Cold Forests" into characters that players love through rigorous cultural relics, personification design of tools, and diversified narrative techniques, and used the plot and interactive gameplay to convey their historical connotations.

"Wu Hua Mi Xin" has also made breakthroughs in cross-border linkage. In the past year, "The Great Things Are New" has officially cooperated with cultural IPs such as the dance drama "Only This Green" and CCTV's "National Treasure", expanding cultural radiation through the online and offline integration model. Last year, we worked with cultural and museum institutions to launch cultural and museum special activities. In 2024, the check-in activity of more than 3.5 million users paid attention to it; the characters such as "Copper Pot Drop" and "Lin Toe Horse Hoof Gold" launched in collaboration with "National Treasure" accurately capture the characteristics of cultural relics for anthropomorphic design. For example, the character portrait of "Copper Pot Drop" incorporates the symbol of the time of the rising and falling moon into it. Water drops and scale elements are used to show the cultural relics function of "measure time". The clothing patterns refer to silk paintings of the Han Dynasty, and finally such a classical beauty who witnessed the passage of time was born. Another character, "Merical Gate", which was launched during the official linkage of "National Treasure", is based on the Forbidden City Meridian Gate. It reproduces the solemnity of imperial power and the tension of the times through personality design and background stories. They have all won the love of many young users and have become a "cultural symbol" hotly discussed by players.

Deepen cross-border cooperation and continue cultural vitality in various forms

Based on the new starting point of the anniversary celebration, "The Great Blessings and New" plans to further expand the breadth and depth of cultural linkage. On April 20, "Wu Hua Mi Xin" will work with Fangshu to hold the Dunhuang Knowledge Sharing Salon [World Buddha Kingdom on Earth Thousands of Caves Painting Dreams], Luo Huaqing, former vice president of Dunhuang Research Institute, attended the salon and served as the directorPeople, combined with the Dunhuang elements in "The Great Blessings and New", share the process of Dunhuang excavation, analyze the process of building the Buddha's kingdom and history, and explain its contemporary significance. It can be said that "The Great and New" integrates Dunhuang culture into the interactive experience of digital entertainment, allowing the younger generation to feel the cultural depth in entertainment. This is the significance of cultural heritage.

During the anniversary celebration, "Wu Hua Mi Xin" will also launch a special project "Welcome to Jade and Jade, Museum Sign-in Linkage", linking 30 museums across the country, including provincial museums such as Sichuan Museum and Jiangxi Provincial Museum. Using in-game cultural relics sign-in and community science popularization as carriers, it will transform the profound historical treasures into cultural symbols that young people are prone to perceive. The game will also work with museums such as Sichuan Museum, Kunming Museum, Urumqi Museum, etc. to launch offline linkages to guide players from virtual experience to reality exploration and deepen historical cognition.

In addition, this summer, "Wuhua Mixin" will create the "Laigu New Music" offline concert for the first time, adopting the "outdoor garden party + infield concert" dual-venue linkage mode, focusing on the game IP, and interpreting a music feast that integrates multiple traditional instruments. The event aims to "allow players to feel the contemporary charm of traditional culture from multiple dimensions of vision, hearing and touch." In the future, "Wu Hua Mi Xin" will also expand cooperation with foreign industries in the fields of food, culture, tourism, transportation, etc., so that traditional culture can break through the circle and grow in a younger and more international manner.

Conclusion

From the ingenious creation of the Dunhuang theme version to the multi-dimensional exploration of online and offline linkage, "The Great and New" has delivered a dazzling picture of cultural heritage and development on its first anniversary. Through the modern medium of games, millennium cultural relics have been "live", historical stories have become "trend", and cultural confidence has become "strong". We look forward to the bridge of "The Great Blessings and Newness", which connects ancient and modern cultures, carries the brilliance of Chinese civilization, and sails to a broader world stage.