In order to let players have a good New Year, how hard does the "Xianyu" mobile game work?

Jan 24 2025

The past year of 2024 has been a bustling gaming scene, with new mobile games emerging in an endless stream, but very few of them have been recognized by players and the market. At the end of the year, "Xianyu", a 3D Chinese-style fairy tale MMO mobile game self-developed by Lexiang Yuanyou, successfully broke out from the crowd of new products - the game exceeded 1 million reservations shortly after it opened for pre-order, and it was updated after its launch. It directly topped the national iOS free list.

On the day of the game’s open beta, due to the enthusiastic response from players, related topics led by spokesperson Li Yitong frequently appeared on Weibo’s hot search list. At the same time, the brand TVC was also logged on the big screen in the core business districts of first-tier cities such as Guangzhou and Shenzhen, both online and offline. The popularity is high, and a large number of players are discussing it on various social media platforms to benefit each other.

The popularity of the public beta is not a flash in the pan. To this day, the mobile game "Xianyu" is still operating stably with the support of a large number of players. Looking back, the success of the "Xianyu" mobile game is not accidental, but the inevitable result of in-depth insights into player needs and the market.

The production philosophy of the R&D team can be summarized in eight words: "Don't forget the original intention and seek changes along the way." "Never forget the original intention" is reflected in the production process of the "Xianyu" mobile game. In order to provide players with a more restored and immersive experience of cultivating immortals, the core gameplay of the MMO game has not been abandoned. Various training systems and combat copies have been as original as possible. , which satisfies the nostalgic appeal of old PC game players for the Xianxia experience.

"Following the trend and seeking change" is reflected in the "Xianyu" mobile game team's insight into the market and positive innovation attitude. In the current social context of accelerating the pace of life, the game has significantly reduced "liver" and "krypton". The resources and props needed to improve the mid-level combat power can be obtained through various methods. At the same time, the method of completing the task is also very simple. It can be completed automatically through "hanging up" and "following", which truly frees up both hands and allows busy players to complete the task. Can experience the joy of gaming. It is this approach that adapts to the current situation that makes the mobile game "Xianyu" win the favor of players and the market.

What’s even more rare is that the game team did not feel complacent after achieving the first launch results, but continued to update and operate the game version based on the feedback from players after the public beta. It is understood that the game will undergo a large-scale update in the Chinese New Year version that will be launched on December 27.

The New Year version has launched more than 20 New Year activities with Spring Festival characteristics, such as the level-breaking "New Year Adventure", which is full of random fun and rich welfare feedback.

For example, there are traditional folk features such as "Collecting Five Blessings", "Couplets", and the cat-and-mouse game "Welcome Hide and Seek". The production team integrated the familiar Spring Festival culture and gameplay to bring a rich The flavor of the new year.

Of course, there is also the group-based gameplay that MMO players are most interested in and familiar with, "Destroy the Nian Beast Together". Defeat the Nian Beast with your friends and get good luck and rewards. This has a meaningful group-based gameplay, and I believe it is the right one. It is what players need during the Spring Festival.

In addition, players can also celebrate the New Year with the spokesperson Li Yitong in the game. There will even be a fireworks show after the countdown. The spokesperson’s red envelopes will also be dropped in large quantities during the Spring Festival. The spokesperson’s various emoticons and headwear are also available. Can be obtained for free when participating in New Year activities. It can be seen that the "Xianyu" mobile game has put a lot of effort into creating a New Year atmosphere. Various game benefits and resources are distributed in large quantities, and the player experience is truly the first priority. This New Year version update not only demonstrates the team’s continued operations.The determination to launch the mobile game "Xianyu" is a huge feedback to game players.

In addition to celebrating the New Year with everyone in the game, handing out red envelopes and various benefits, spokesperson Li Yitong also traveled through time and space during the Spring Festival, meeting players in real life on 8 core landmark large screens in five major cities in South China, giving everyone Sending my most sincere New Year wishes. Whether in the game or in reality, the "Xianyu" mobile game strives to create a strong "New Year flavor" for players.

The "Xianyu" mobile game team always adheres to the player-oriented concept, constantly explores and is committed to creating a high-quality Xianxia game experience. This persistence and efforts have also been seen and affirmed by players, and jointly promote the game to a more advanced level. Moving forward in the distant future, just like the New Year version that will be launched on December 27, we have reason to believe that in future operations, the "Xianyu" mobile game will continue to bring more surprises and touches to players, and there will also be more outstanding games. market performance.