"New Things" x "National Treasures" are officially linked in the New Year to draw a new blueprint for cultural innovation and inheritance!

Jan 24 2025

Snake Dance Spring Festival, Zhi Qihua. Following the launch of the new national style cultural relics human -friendly mobile game "Wuhua Mi New" in July last year, the "National Treasure" was launched, and today's "Hua Huayi Xin" joined hands with "National Treasure" to open a new chapter in formal linkage to promote culture in cross -border cooperation to promote culture. Take a new step in the attempts of inheritance and innovation.

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Culture is the soul of the nation. In the context of the rapid development of globalized informatization, the inheritance and innovation development of Chinese traditional culture is particularly important. The cross -border linkage of "Hua Huayi New" and "National Treasure" IP is not only a brand cooperation, but also a profound practice of the proposition of "how to make traditional culture rejuvenate". At the moment, the use of digital tools and technical means to realize the modern expression of traditional culture, so that the ancient culture can be rejuvenated, and it can better convey the values ​​of history and make more people feel the charm of Chinese culture. This also shows that when the deep heritage of traditional culture meets the modern vitality of modern culture, the two can collide with infinite possibilities.

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"Five Huayi Xin" X "National Treasure": Cultural bridge connecting ancient and modern cultural bridges

As a anthropomorphic collection of cultural relics that focuses on the cultural characteristics of the new national style, since the introduction of "Hua Huayi New", it has been committed to digging and showing the essence of traditional Chinese culture. With a rigorous attitude, it sees ancient cultural relics, starts from the historical and cultural background to carry out secondary creations, and gives each cultural relic's lively life. In the game, players interact with these cultural relics characters, like opening a vivid historical book, and each page is full of stories and knowledge.

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In the formal linkage with the National Treasure, "Wuxi Miya Xin" specially added three representative cultural relics to the human character- "copper pot dripping", "Lin toe horseshoe gold" and " Noon door. As an ancient timing tool, "copper pot dripping" has witnessed the rising and moonlinks of nearly 700 years; "Lin toe Horseshoe Gold" is a precious golden device cast by Emperor Hanwu to recognize the hero; Viopecture and solemn. Through the carefully designed character image and rigorous background setting, these cultural relics have been given new life, and they have experienced unforgettable adventures with players in the game.

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In this linked version, "Fang Huayi Xin" also launched a new limited -time linkage plot "Eternal Eternal". On New Year's Eve, the collectors were involved in the gap in the gap, accompanied by the leak of the copper pot, embarked on the dream journey, and operated the [ancient and modern elegance] with those who met on the way. Essence This setting not only increases the fun and interaction of the game, but also more importantly allows players to intuitively feel the charm and value of historical culture.

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Lingling Snake, "Five Huayi New" together with non -heritage culture to welcome the New Year

In order to celebrate the formal linkage of the IP of "Hua Huayi New" and "National Treasure", on the occasion of the New Year of the Snake, the game specially launched a wonderful new year event. In the online community of various platforms in "Hua Hua Mi Xin", the limited time of the Spring Festival H5 event "Ying Yi Yi "Qirui Nian" and the linkage version were launched simultaneously. Players gathered and silhouette related cultural relics and silhouettes of the "National Treasure" program in the event to get the New Year's limited WeChat red envelope cover and rich in -game resource rewards. The popular science pop -up window of these cultural relics, in -depth understanding of the historical heritage and cultural connotation carried by the national treasure cultural relics, and immersing the meaning of the era of traditional culture.

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During the offline event, "Wuxi Miyu" and the National Intangible Cultural Heritage Zigong Fair reached new cooperation. In the current (31st) Zigong International Dinosaur Lantern Festival, the innovation was launched into the IP Q version of the theme element immersive color lantern theater. The lantern party cleverly combines the cultural relics in "Hua Hua Mi New", and uses it.The national treasures and cultural relics are displayed in a modern and scene-based way. Visitors strolling through it feel as if they are in the long river of history.

It is also worth mentioning that the Lantern Theater also uses modern technologies such as AR and video to help tourists experience the fun of lantern viewing in an interactive and visual environment. It combines game IP with folk activities and lantern festivals in a novel and creative way, which not only vividly displays the charm of traditional culture, but also brings rich entertainment experience and stimulates tourists' interest in national treasure culture. An effective means to promote the inheritance and innovation of traditional culture.

On January 23, the IP linkage of "Wuhua Mi Xin Xin" x "National Treasure" was fully launched. We welcome everyone who wants to set foot on this bridge connecting ancient and modern cultures.

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Note: This report is based on the information provided, and all information has been verified to ensure the authenticity and authority of the content.