The "Xianyu" mobile game that successfully broke through the MMO melee, reshaped the experience of cultivating immortals with "Slow Immortal Hero"

Dec 26 2024

2024The most popular game category at the end of the year is none other than MMO, with many blockbuster gamesM MOIntense The melee has made this winter extremely hot, and one of the new games is particularly attracting attention. It is self-developed by Lexiang Yuanyou, 12month< span>26The mobile game "Xianyu" will be released in public beta on February 6. The "Xianyu" mobile game, which focuses on the fast and slow fairy experience, has exceeded one million pre-orders soon, and the open beta has topped the national iOS free list. TapTap Popular listTop4 and so on, stood out in the fierce MMO melee at the end of the year, leaving behind a colorful career Pen.

Why is the mobile game "Xianyu" so popular and popular? You can get a glimpse of it from its R&D philosophy. It is understood that the original intention of the "Xianyu" mobile game project team is to create a product that is relaxing and provides a pure Xianxia experience. This is incompatible with most Xianxia players, especially 3 0Xianxia over the age of pan>MMO players' needs coincide with each other. After the first interview of "Xianyu", the enthusiastic response from the majority of players and the market proves that the excellent quality and core experience of the "Xianyu" mobile game have been recognized by everyone. Agreed, this is a two-way journey between the game and the players!

As a 3D Chinese style Xianxia MMO mobile game, the most attractive thing about the mobile game "Xianyu" is that it can be started without any disputes or worries. , only a leisurely state of mind and infinite longing for the journey of cultivating immortality! Entering the world of Xianyu, players can walk through the mist-shrouded bamboo forest in the early morning light, stroll on the streets where the sunset reflects the sky, smoke curls from cooking stoves, and children play and the elderly chat, or they can warm tea and sip tea with two or three friends under the stars at night. Enjoy, stay away from the hustle and bustle and enjoy the tranquility.

In order to let players say goodbye "Krypton gold" and "Krypton liver", the "Xianyu" mobile game has created a fair, relaxed and interesting The game world, through carefully designed game mechanisms and content, allows everyone to have fun without spending money. There are also super powerful AI teammates to assist in the battle, so that players no longer have to be abused thousands of times, and can easily achieve painless ascension. The game atmosphere and experience are excellent.

In addition, the R&D team is also committed to carefully depicting every frame and character. In the design of character models, advanced PBR materials are used ahead of time, combined with vivid micro-expressions to make the characters lifelike. In terms of game scenes, we strive to be realistic, achieving real-time replacement of day and night, and random changes in weather.

To achieve the ultimate in the game, there is no lag outside the game. In order to provide players with a more immersive experience of cultivating immortals, the "Xianyu" mobile game also invited Li Yitong, the goddess of ancient costume fairy tales, to be the spokesperson. Transform into the "Xuan Nv from the Nine Heavens" and fulfill the "Xianxia flavor". The brand TVC "Let the World of Xianxia Slow Down" was released simultaneously with the public beta. It is also a spokesperson for the game to intuitively present the game experience to players - here you can Slow down a little, you can wield a sword in Kyushu, play chess and drink, and experience the happiness that the world of Xianxia should have!

It turns out that this happiness has infected many people. On the day of the public beta, Weibo appeared#与李一彍同游仙 meet#, #李伊彍同修仙之生活#Multiple hot searches, with over 10 million views, were not only popular online, but TVCs of brand ambassadors also appeared on big screens in core business districts in Guangzhou, Shenzhen, Foshan and other places, triggering a large number of players and fans to check in and spread the word, making it very lively.

The public beta of "Xianyu" mobile game can have such a response, which is inseparable from Lexiang Yuanyou's intensive work on the Xianxia game track for many years. In the future, we also have reason to believe that in the Under the guidance of the brand concept of creating high-quality Xianxia games, Lexiang Yuanyou will make the "Xianyu" mobile game go further and further and be seen and loved by more players. The open beta of the "Xianyu" mobile game is in progress. All fairy friends are welcome to download it from App Store, TapTap and other channels, and enjoy cultivating immortality together!