Download the mobile app & discover how the possibilities are even more beautiful. Find your favorite makeup, skincare & haircare products—plus shade match and color swatch your favorite makeup and haircare in GLAMlab®, our virtual beauty try-on experience. Then, check your Ultamate Rewards account & redeem points anytime, anywhere.

•Shop by category & filter by brand, price, best sellers & new arrivals. Find brands exclusive to Ulta Beauty and celebrate, amplify and support Black-owned beauty brands by shopping them directly in the app. Plus, use GLAMlab® to try on your new look before you buy.

•Discover more choices for you and your world with Conscious Beauty at Ulta Beauty™. Shop the brands that share your values on things like clean ingredients, vegan, cruelty-free products, sustainable packaging and so much more.

•Book a beauty service appointment for hair, skin & more in a snap! Check how busy your nearest Ulta Beauty store is and what services are currently offered before you go.

•Easily find a product using our barcode scanner to view product info, ratings, reviews & save your favorites; QR codes supported.

•Use voice search to find a brand or product—just speak its name.

•View weekly ads, gifts with purchase and special offers, including new app exclusives every Friday.

•Virtually try on thousands of looks in GLAMlab®! From our new hair color and lash try-ons to our Foundation Shade Matcher, swatch and color match products from top brands like Urban Decay, Anastasia Beverly Hills, Too Faced, NYX, MAC & more.

•Find the perfect shade match using the Foundation Shade Matcher tool in GLAMlab®.

•Get a customized skincare routine in minutes using Ulta Beauty’s Skin Analysis tool.

•Send eGift Cards or Gift Cards by mail from your mobile device.

•Feel the love! Sign up for Ulta Beauty’s free Ultamate Rewards Program.

•Access your existing Ultamate Rewards account to view bonus offers, current status & points balance.
•Learn more & apply for the Ultamate Rewards Credit Card—another exciting way that beauty loves you back!

•Follow the latest skincare trends with our current Skin-fatuation feature and get haircare tips from our monthly style roundup, Hair Help. Find the haircare and skincare routine that’s right for you using our virtual hair color try-on in GLAMlab® and the Ulta Beauty Skin Analysis tool.

•Opt in for push notifications to be the first to know about exclusive offers on your favorite products & brands, get news on upcoming events at your nearest Ulta Beauty store, and receive updates on our app and GLAMlab® experiences.

•Review your Ulta.com account order history and track orders.

•Use the store locator to get directions to your nearest Ulta Beauty store, view hours & even book a Salon appointment!

•Share your favorite products & looks on your favorite social networks.

•Search for and quickly find recently viewed products using Spotlight Search.

Ulta Beauty is the leading beauty retailer in the United States, offering a wide range of cosmetics, skincare, hair care, and fragrance products from both mass and prestige brands. With over 1,300 stores across the country and a robust online presence, Ulta Beauty caters to the diverse beauty needs of customers of all ages and skin types.

Product Selection:

Ulta Beauty boasts an extensive selection of products, including:

* Makeup: Foundations, concealers, powders, eyeshadows, eyeliners, mascaras, lipsticks, lip glosses, and nail polishes from brands such as Anastasia Beverly Hills, Benefit Cosmetics, Fenty Beauty, and Too Faced.

* Skincare: Cleansers, toners, serums, moisturizers, masks, and eye creams from brands such as CeraVe, La Roche-Posay, Neutrogena, and The Ordinary.

* Hair Care: Shampoos, conditioners, styling products, and hair tools from brands such as Olaplex, Redken, and Moroccanoil.

* Fragrance: Perfumes, colognes, and body sprays from brands such as Chanel, Dior, and Gucci.

Services:

In addition to its extensive product offerings, Ulta Beauty provides a range of services to enhance the customer experience:

* Free Consultations: Trained beauty advisors offer personalized consultations to help customers find the right products for their skin type and beauty goals.

* Makeovers: Professional makeup artists provide complimentary makeovers, allowing customers to try new looks and experiment with different products.

* Skincare Treatments: Select stores offer facials, peels, and other skincare treatments performed by licensed estheticians.

* Brow Services: Brow shaping, waxing, and tinting services are available to enhance and define eyebrows.

* Salon Services: Some Ulta Beauty locations offer hair styling, cutting, and coloring services.

Loyalty Program:

Ulta Beauty's Ultamate Rewards loyalty program rewards customers for their purchases. Members earn points with every dollar spent, which can be redeemed for discounts, free products, and exclusive offers. The program also offers birthday rewards and early access to sales.

Online Presence:

Ulta Beauty's website and mobile app provide a convenient way to shop for beauty products and access exclusive online deals. Customers can create wish lists, read product reviews, and track their Ultamate Rewards points. The app also offers virtual try-on tools for makeup and skincare products.

Community Involvement:

Ulta Beauty actively supports various charitable initiatives, including the Ulta Beauty Charitable Foundation, which provides grants to organizations that promote self-confidence and empowerment among women and girls. The company also partners with the National Breast Cancer Foundation and the American Red Cross to raise funds and support their missions.