Create your Wish list & browse Nayomi's latest collection our new app.

Create your Wish list and browse Nayomi's latest collection at your convenience with our new look book app.

Nayomi is a proudly Middle Eastern women’s lingerie retailer that offers a variety of lingerie, nightwear, bridal and beauty products; designed to make you feel beautiful every day.

Visit us at one of our 185 stores located in Saudi Arabia, UAE, Oman, Bahrain, Qatar and Kuwait.

What's New in the Latest Version 5.2.21

Last updated on Jul 11, 2024

Regular Improvement and Bug Fixes.

Nayomi Lingerie, a prominent name in the Middle East's intimate apparel industry, offers a diverse collection of lingerie, sleepwear, and swimwear designed to cater to a wide range of tastes and preferences. Established in 1992 in Saudi Arabia, the brand has rapidly expanded its presence across the region, becoming synonymous with quality, elegance, and comfort. Nayomi's success stems from its commitment to understanding the unique needs of its clientele, offering products that blend international trends with regional sensibilities.

The brand's lingerie collection encompasses a vast spectrum of styles, from everyday essentials to luxurious pieces for special occasions. Basic bras and panties are crafted from soft, breathable fabrics like cotton and microfiber, ensuring comfort and support throughout the day. For those seeking a touch of glamour, Nayomi offers intricate lace designs, delicate embroidery, and luxurious satin fabrics. Push-up bras, balconette bras, and strapless bras provide varying levels of support and lift, catering to different outfit requirements. Panties range from classic briefs and hipsters to sensual thongs and boyshorts, offering a silhouette for every preference.

Nayomi's sleepwear collection is equally diverse, encompassing everything from cozy pajamas and nightgowns to elegant robes and chemises. Soft cotton pajamas provide ultimate comfort for restful nights, while satin and silk sets add a touch of luxury to bedtime routines. Flowing nightgowns in various lengths and styles cater to different tastes, from classic designs to contemporary silhouettes. Robes and chemises, crafted from luxurious fabrics like lace and silk, offer a touch of elegance and sensuality.

The brand's swimwear collection is designed to flatter every figure, offering a variety of styles to suit different body types and preferences. One-piece swimsuits provide full coverage and support, while bikinis offer a more revealing option. Tankinis combine the coverage of a tank top with the freedom of a bikini bottom, providing a versatile option for those seeking both comfort and style. Nayomi's swimwear collection features vibrant colors, playful prints, and intricate details, ensuring a stylish and confident beach or poolside look.

Beyond its core product offerings, Nayomi also provides a range of accessories to complement its lingerie, sleepwear, and swimwear collections. Hosiery, including stockings and tights, adds a touch of sophistication to any outfit. Shapewear helps to create a smooth and streamlined silhouette, enhancing the fit of clothing. Accessories like lingerie bags and wash bags help to protect delicate garments and maintain their quality.

Nayomi's commitment to quality extends beyond its product offerings. The brand places a strong emphasis on customer service, providing a personalized shopping experience both in-store and online. Knowledgeable staff are available to assist customers with finding the perfect fit and style, offering expert advice and guidance. The brand's online platform provides a convenient and seamless shopping experience, with detailed product descriptions, size guides, and secure payment options.

Nayomi's success can be attributed to its ability to adapt to evolving consumer preferences and market trends. The brand continuously updates its collections with new designs, fabrics, and technologies, ensuring that its offerings remain relevant and appealing. Nayomi's commitment to innovation and customer satisfaction has solidified its position as a leading lingerie brand in the Middle East, earning the trust and loyalty of a diverse customer base. The brand's focus on quality, comfort, and style continues to drive its growth and expansion, making it a trusted destination for women seeking intimate apparel that reflects their individual style and personality. Nayomi's dedication to providing a comprehensive and personalized shopping experience further strengthens its position as a leader in the industry, ensuring that customers feel valued and empowered to embrace their unique beauty and confidence.