Join the kind movement with kindlife, your guide to living better.

Shop for kindcode approved, certified, curated nutrition, beauty and wellness brands. If it’s a nasty ingredient that not kind to you, others or the environment, it’s not on kindlife. Choose from 30,000+ plant-based, organic, toxin-free, eco-conscious and cruelty-free products.

Be a part of our community to shop your creators’ favourites, learn from pros, share feedback on products and exchange ideas. Talk to an expert, sign up for masterclasses and live sessions on clean beauty, healthy food, ayurvedic healing and sustainable living.

Earn kinders while you do all this. You make your #kindmove, leave the rest to us.

Kindlife is a charming simulation game centered around creating a fulfilling and meaningful life within a vibrant, welcoming community. Players take on the role of a newcomer to Bellarose, a town brimming with friendly residents and opportunities for personal growth. The core gameplay loop revolves around exploring the town, building relationships with the quirky and diverse cast of characters, and engaging in various activities to improve your skills and contribute to the community. Unlike some simulation games focused purely on resource management or min-maxing, Kindlife emphasizes emotional well-being and the impact of your actions on others.

Players can pursue a variety of hobbies and professions, from gardening and cooking to crafting and art. These activities not only provide income but also contribute to the overall aesthetic and prosperity of Bellarose. A key element of Kindlife is the emphasis on relationships. Building friendships and helping your neighbors with their problems unlocks new storylines, rewards, and opportunities. The game encourages empathy and kindness, rewarding players for going the extra mile to support those around them. Furthermore, Kindlife often features seasonal events and festivals that bring the community together, offering unique challenges and celebrations. Ultimately, the goal of Kindlife is not to achieve a specific endpoint, but rather to create a life filled with purpose, connection, and happiness within a supportive and engaging environment.