Delivery of prepared food and groceries to your home, accrual and write-off of points, cashback

Pyaterochka - grocery delivery and ordering ready-made food at home from 30 minutes!

We deliver in Moscow, St. Petersburg, Novosibirsk, Kazan, Nizhny Novgorod, Chelyabinsk, Samara, Omsk, Rostov-on-Don, Yekaterinburg, Ufa, Krasnoyarsk, Perm, Voronezh, Volgograd - in total in more than 700 cities. We are constantly expanding our delivery areas!

A wide range of products and household goods: bread and pastries, vegetables and fruits, cakes and pastries, cheeses and sausages, meat and fish, coffee, cereals, pasta, canned food, baby food, drinks, pet products, personal care products, washing and cleaning - and much more in the application.

And also, Pyaterochka is:

⚡ LOYALTY PROGRAM

Collect and spend X5 Club points. Now available at Pyaterochka Delivery!

💸 CASHBACK FOR PURCHASES

Choose your favorite categories and get cashback up to 20%! Make purchases at Pyaterochka and Perekrestok and raise your level. Higher level - more cashback!

🛒 DISCOUNTS AND PROMOTIONS

Every day we have new discounts and promotions on various products not only in stores, but also in Delivery. Use the app as often as possible so you don't miss out on great deals and buy products at the best prices. Shop with savings!

🛵 FAST AND CONVENIENT

Fast ordering of products to your home and prompt delivery of products! Mind your own business, and we will deliver your favorite products to your home in 30 minutes! Looking for fast delivery of ready-made food? Use the Pyaterochka app! Orders are accepted from 9:00 to 21:00.

We look forward to visiting you at Pyaterochka stores every day!

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If you have any questions or suggestions, write to us at or call the hotline 8-800-555-55-05 ❤️

What's New in the Latest Version 3.1.0

Last updated on Jun 8, 2024

Мы всё слышим, всё читаем и всегда стараемся порадовать. Поэтому обновление вышло крайне полезное (а не как снег в мае). Теперь штрихкод карты лояльности прямо на главной странице — сканируйте одним движением. А чуть пониже — карусель товаров, чтобы всегда на виду было вкусное. Прямо с баннера можно скопировать промокод и сразу применить при заказе, чтобы не запоминать. И ещё много чего улучшили, поправили и доработали. Скорее обновляйте и проверяйте!

Overview

Пятёрочка is a popular Russian grocery retail chain operating over 18,000 stores across the country. Known for its budget-friendly prices and convenient locations, Пятёрочка offers a wide range of food and non-food products, including fresh produce, dairy, meat, bakery items, household goods, and more.

History and Expansion

Founded in 1999, Пятёрочка initially operated as a small chain of discount stores in Moscow. Over the years, it has expanded rapidly through acquisitions and organic growth, becoming one of the largest grocery retailers in Russia. In 2019, it became part of the X5 Retail Group, which also owns other major retail chains such as Perekrestok and Karusel.

Store Format and Customer Base

Пятёрочка stores are typically located in residential areas and have a convenient neighborhood format. They range in size from small express stores to larger supermarkets. The chain caters to a wide customer base, including families, young professionals, and pensioners.

Product Assortment and Value

Пятёрочка offers a comprehensive assortment of food and non-food products at competitive prices. Its private label brand, "Красная Цена," is known for its affordability and offers a wide range of basic necessities. The chain also has a strong focus on fresh produce and local products.

Loyalty Program and Promotions

Пятёрочка has a loyalty program called "Выручай-Карта" (literally "Help-Out Card"). Customers can accumulate points with each purchase and redeem them for discounts and special offers. The chain also runs frequent promotions and sales to attract customers.

Digitalization and Technology

Пятёрочка has embraced digitalization to enhance the customer experience. It offers online ordering and delivery services, as well as a mobile application that allows customers to check prices, create shopping lists, and track loyalty points. The chain also uses technology to optimize store operations and improve supply chain efficiency.

Sustainability and Social Responsibility

Пятёрочка is committed to sustainability and social responsibility. It has implemented initiatives to reduce waste, promote healthy eating habits, and support local communities. The chain also collaborates with charities and non-profit organizations to make a positive impact on society.

Conclusion

Пятёрочка is a leading grocery retail chain in Russia, known for its budget-friendly prices, convenient locations, and wide product assortment. Through its commitment to customer satisfaction, digitalization, and sustainability, Пятёрочка continues to play a significant role in the Russian retail landscape.