Direct from Instagram is the popular social media platform's own official independent messaging app. Exclusively designed for sending and receiving direct messages, it's here with its own unique twist, and as follows suit for any Instagram app—your camera is at the heart of communication.

From your main menu, access superzoom, boomerang or rewind mode. From there, add on text or animated stickers. Once your message is complete, toggle through your contacts list to choose who to send it to, or take it public via Instagram Stories.

Swiping sideways to your right from your main menu opens up a side menu that allows you to access your profile or explore other Instagram content directly from its official app. Otherwise, swiping left opens up your inbox with copies of previously sent and received direct messages. There's also a search option to easily locate a specific message in your inbox.

That said, Directs from Instagram isn't quite as detached from Instagram as it might seem. You'll still need the official Instagram app to make the most of all of its features. But, in any case it looks like old school, permanent social media posts are on their way out as temporary, private posts take over.

Direct from Instagram is essentially a mobile game, or rather, a simulated social media management experience, heavily inspired by the real-world workings of Instagram. The core gameplay revolves around building a successful Instagram account, typically focusing on a specific niche like fashion, travel, or food. Players start with a small following and must strategically grow it by posting engaging content, using relevant hashtags, and interacting with other users. Success is measured by metrics like follower count, likes, comments, and overall engagement rate.

The game mechanics often involve managing resources like time and in-game currency to create and schedule posts. Players might have to choose between different photo filters, write compelling captions, and research trending hashtags to maximize their reach. A key aspect is understanding the algorithm – posting at optimal times, engaging with followers, and collaborating with other accounts can significantly boost visibility. The game usually incorporates elements of competition, allowing players to compare their progress with friends or other users on leaderboards. Some versions might also include features like influencer marketing, brand partnerships, and dealing with negative comments or online controversies, adding layers of complexity and realism to the simulated Instagram experience. Ultimately, the goal is to become a top influencer within the game's virtual world.