Products for boys and girls

Discover the world of games and entertainment with the online store “Detsky Mir” in your smartphone! 😎

Order your favorite and essential products quickly and easily with the “Detsky Mir” app. Buy and get goods any time you like! 👍

Here you will find all kinds of toys, children's clothing and shoes at low prices, educational and board games, diapers, vitamins for adults and children, children's and sports nutrition, products for pregnant women and newborns, art kits and gifts for every taste and budget.

And a little bit about our functional features:

📲 1. “Detsky Mir” in your phone is a 24-hour children's online store that is always at fingertips. Choosing and ordering products at any time convenient for you has become even easier.

💰 2. Promotions, discounts, bargain purchases and products at low prices will not pass by — you will always be kept up to date with all current offers of the store.

🚀 3. Fast delivery of goods and a convenient way to get an order: we offer delivery by courier, to the selected store or pick-up point closer to home.

💁 4. Forget about plastic discount cards! The virtual bonus card will always be with you — just show the QR code from the app at the store's cash desk to add or spend bonuses.

🔺🔻 5. Easily manage an assortment of more than 5 thousand items: use understandable filters to sort items by price, brand, category, gender, age and size, and instantly check the availability of goods in stores.

What we've improved to make your online shopping experience even more convenient:

🧍 1. Personal Account is renewed: edit your personal details, track your current bonus balance, choose favorite stores, watch order history.

⭐ 2. Now you can add your favorite products to your “Favorites” and return to them at any time.

👀 3. We also added the ability to track the order status — so you know exactly when you will get your purchases.

What is more, the app now has a button for “Zoozavr” online store, so you do not need to go to the store’s webpage anymore to buy cat food or other pet products! 🐈 🐕 🐟

Add necessary pet stuff 🐾, like dog food, cat toys or pet meds, to the shopping cart with kid’s roller skates and get a combined order in any way convenient for you.

Start an exciting journey into the children's world — both the child and his family will be excited!

Have a nice shopping time! 👌

What's New in the Latest Version 10.2.1

Last updated on Jun 18, 2024

Исправили недочёты, о которых знали. А обо всём, что ещё не исправили, пишите нам через форму обратной связи.

Detsky Mir, meaning "Children's World" in Russian, is a prominent retail chain specializing in products for children. Originating in the Soviet Union, it has a long and rich history, evolving from a single flagship store in Moscow to a nationwide network and, more recently, a significant online presence. The core business of Detsky Mir revolves around offering a wide array of goods catering to children of all ages, from infants to teenagers. This includes toys, clothing, footwear, baby products (such as strollers, car seats, and feeding supplies), school supplies, and even outdoor recreational equipment.

The company's strategy focuses on providing a comprehensive and convenient shopping experience for parents and families. This is achieved through a combination of well-stocked stores, a user-friendly online platform, and a loyalty program that rewards repeat customers. Detsky Mir also emphasizes the quality and safety of its products, often partnering with reputable brands and conducting rigorous testing to ensure compliance with safety standards. In recent years, the company has faced challenges adapting to the changing retail landscape, including increased competition from online retailers and evolving consumer preferences. However, Detsky Mir continues to be a significant player in the Russian children's retail market, leveraging its brand recognition and established infrastructure to maintain its position. It actively engages in marketing campaigns and promotional activities to attract customers and remain relevant in a competitive environment.