Shop fashion, shoes, home, designer handbags, beauty & more on the Belk app.

Reimagine department store shopping with the Belk app: your source for shopping, rewards, and deals on everything from men’s and women’s fashion to home goods. Browse thousands of styles, see offers and coupons, and pick out that perfect something today, all from the comfort of your phone! 

The Belk app offers a wide variety of fits, sizes and styles in every category — from men’s, women’s and kids’ clothing and shoes to handbags and other accessories. Plus, shop a wide selection of designer fashion, cosmetics and fragrance. You can even save your favorite products to purchase later. Please leave us a review and let us know about your experience! Brands You Love Shop the newest men’s and women’s fashion, shoes and accessories from brands and designers like: 

· Levi’s

· Polo Ralph Lauren 

· Michael Kors 

· Free People 

· Vans 

· Tommy Hilfiger 

· Vince Camuto 

· UGG® 

You’ll also find designer watches and other accessories from brands like Movado, Bulova & Skagen and the best in beauty from Estée Lauder, Clinique and more. 

Never Miss a Deal 

Get push notifications on your phone and be the first to know about great deals, offers and our latest coupons. You can earn and redeem Belk Bucks when you shop in the app, too!

Manage Your Rewards 

Manage your Belk Rewards credit card account easily from the app. Plus, see how many Belk Reward Dollars you have available to spend and apply them at checkout for savings you’ll love. 

Quick & Easy Checkout 

We’ll save your checkout information, so all you have to do is enter your security code to complete your purchase. You can also pay with PayPal! 

Free Store Pickup 

If you have to have it today, you can! Shop in the app, add products to your bag and choose the “Free Store Pickup” option for eligible items. Your purchase will be available at your local store within a few hours — for free, of course! 

Effortless Gifting 

Check out our Gift Guide to shop department store gifts by recipient, interest, occasion and more! We’ve picked out the most-wanted products for everyone on your list and every event on your calendar.

Registry Love 

Create and manage your wedding registry easily inside the Belk app. Browse and add items from your favorite home brands, or scan and add items to your registry right from your smart phone. You can also maintain multiple registries and quickly update your gift list.

What's New in the Latest Version 43.2.0

Last updated on Jun 23, 2024

Thanks for using the Belk app! Here are our latest updates:
• Tons of Performance improvements and bug fixes
We’d love to hear from you! Contact us at

Belk, a prominent department store chain primarily located in the southeastern United States, offers a wide array of merchandise, catering to a diverse customer base with varying tastes and budgets. From apparel and accessories to home goods and cosmetics, Belk aims to provide a one-stop shopping experience for the entire family.

The history of Belk stretches back to 1888, when William Henry Belk opened his first store in Monroe, North Carolina. His vision was to offer quality goods at affordable prices, a principle that continues to guide the company today. Through strategic acquisitions and expansions, Belk grew from a single store to a regional powerhouse, eventually encompassing hundreds of locations across sixteen states.

Belk's apparel selection caters to men, women, and children, offering a mix of national brands and private labels. Shoppers can find everything from casual everyday wear to formal attire, reflecting the diverse needs of their customer base. The company strives to stay current with fashion trends, ensuring that their inventory remains relevant and appealing.

In the women's department, Belk offers a wide range of clothing, including dresses, tops, pants, skirts, and outerwear. They carry popular brands like Levi's, Free People, and Michael Kors, providing a variety of styles and price points. The men's department features a similar assortment, with brands like Ralph Lauren, Nautica, and Calvin Klein. Children's clothing is also well-represented, with options for infants, toddlers, and older children.

Beyond apparel, Belk boasts a substantial home goods department, offering everything from bedding and bath accessories to kitchenware and home décor. Shoppers can find both traditional and contemporary styles, allowing them to create the perfect ambiance in their homes. Brands like KitchenAid, Cuisinart, and Lenox are readily available, reflecting Belk's commitment to quality and selection.

The beauty department at Belk is a haven for cosmetics enthusiasts, offering a vast array of makeup, skincare, and fragrance products. Popular brands like Clinique, Estee Lauder, and Lancôme are featured prominently, alongside a selection of more affordable options. Beauty consultants are often available to provide personalized recommendations and assistance.

Belk's commitment to customer service is a cornerstone of their business philosophy. The company strives to create a welcoming and helpful shopping environment, with knowledgeable sales associates readily available to assist customers. They also offer various convenient services, such as online ordering, in-store pickup, and curbside delivery.

The Belk Rewards program provides loyal customers with exclusive benefits, including discounts, special offers, and early access to sales. Members earn points for every purchase, which can be redeemed for rewards certificates. The program is designed to enhance the shopping experience and reward repeat business.

Belk's online presence allows customers to shop from the comfort of their own homes, browsing the extensive inventory and taking advantage of online-exclusive deals. The website is user-friendly and easy to navigate, providing a seamless online shopping experience.

Throughout its history, Belk has remained committed to community involvement, supporting various local charities and organizations. The company believes in giving back to the communities it serves, fostering a sense of connection and goodwill.

Belk's ability to adapt to changing consumer preferences and market trends has been key to its longevity. The company continues to evolve, embracing new technologies and expanding its product offerings to meet the ever-changing demands of the retail landscape.

In conclusion, Belk stands as a testament to the enduring power of customer-focused retailing. By offering a diverse selection of merchandise, a commitment to customer service, and a strong community presence, Belk has cemented its position as a leading department store in the southeastern United States. Their dedication to providing quality goods at affordable prices, coupled with a constant drive to innovate and adapt, ensures that Belk will continue to serve its customers for generations to come.