Nasty Gal began in a tiny apartment in San Francisco, where we sold our first vintage item via an eBay account. Fast forward to 2022 and we’re on our way to globalisation, offering everything from underground trends, vintage-inspired pieces, and lovingly crafted clothing.

Download our app for easy-breezy online shopping at your fingertips. Your first port of call for all things fashion, culture, and lifestyle, shop always-relevant staples and trophy pieces to carry you from sunrise to sundown.

Discover womens clothing and plus size clothing for the culture shakers, tastemakers, rebels, free spirits, and rule-breakers. Affordable clothing and quality designs to wear now, and treasure forever. Shop our stellar edit of dresses for women and statement shoes to go with, that transition effortlessly from relaxed coffee dates to cocktails at happy hour. Versatile clothes for everyday wear and extra special wear, like that bridesmaid invitation you just accepted, and swimwear for long-awaited vacays under the sun.

Easy to use, fast, and with exclusive offers waiting, shopping just got easier (and a whole lot slicker) with the Nasty Gal app. Check out with speed, track your order at any time, and keep up with your fave pieces by adding them to your wishlist. Plus, stay in the loop with notifications on our latest collections and early access to edits.

We are storytellers on an endless pursuit for adventure and exploration. A platform for discovery, we lead and never follow, sharing our discoveries with the world, because #NastyGalsDoItBetter.

Just some of the benefits you’ll find on our app:

• Fast & Secure Checkout – so you can shop with speed and ease.

• Track Your Order – keep up with your order as it heads your way.

• Wishlist – save your fave Nasty pieces and pick back up where you left off later with our handy wishlist tool.

• Stay in the loop – our handy notifications ensure you’re the first to know of any exclusive offers, early access to edits, and our latest collabs.

Nasty Gal, a once-thriving online fashion retailer, rose to prominence as a symbol of female empowerment and trendsetting style. Founded in 2006 by Sophia Amoruso, the company quickly gained traction through its unique blend of vintage and contemporary pieces, targeting a young and fashion-forward audience.

Sophia Amoruso's Entrepreneurial Journey

Sophia Amoruso, the driving force behind Nasty Gal, embarked on her entrepreneurial journey with a passion for vintage clothing and a keen eye for fashion. She launched Nasty Gal as an eBay store, selling handpicked vintage items. As the business grew, Amoruso expanded into contemporary fashion and launched the company's website in 2008.

Online Dominance and Fashion Disruption

Nasty Gal's online presence became its key to success. Amoruso's charismatic social media presence and the company's savvy marketing campaigns resonated with young women who were seeking an alternative to traditional fashion retailers. Nasty Gal disrupted the industry by offering affordable, trendy pieces that catered to their target audience's desire for individuality and self-expression.

#Girlboss Culture and Female Empowerment

Amoruso's unconventional approach to business and her personal story of empowerment inspired a cult following among young women. She became known as the "Girlboss," a term that celebrated female entrepreneurship and the idea that women could achieve success on their own terms. Nasty Gal became a symbol of this movement, promoting a culture of female empowerment and self-confidence.

Innovation and Technology

Nasty Gal's success was also driven by its innovative use of technology. The company invested heavily in data analytics, personalization, and social media integration. These advancements allowed them to tailor their offerings to the preferences of individual customers, creating a highly personalized shopping experience.

Growth and Expansion

As Nasty Gal's popularity soared, the company expanded rapidly. In 2012, it secured $49 million in venture capital funding, which fueled its growth and expansion into new markets. The company opened its first physical store in Los Angeles in 2014, further solidifying its position as a major player in the fashion industry.

Challenges and Bankruptcy

Despite its rapid growth, Nasty Gal faced challenges in maintaining profitability. The company's reliance on low-cost production and its aggressive expansion strategy put a strain on its finances. In 2016, Nasty Gal filed for Chapter 11 bankruptcy protection.

Rebirth and New Ownership

In 2017, Nasty Gal was acquired by Boohoo Group, a British online fashion retailer. Under new ownership, the company underwent a restructuring and relaunched its website in 2018. Nasty Gal continues to operate as an online retailer, offering a curated selection of contemporary and vintage fashion pieces.

Legacy and Impact

Nasty Gal's legacy lies in its pioneering role in the online fashion industry and its contribution to female empowerment. Sophia Amoruso's story of entrepreneurial success and the company's #Girlboss culture inspired a generation of young women to pursue their dreams and embrace their individuality. While the company's financial struggles may have tarnished its reputation, Nasty Gal's impact on the fashion landscape and the empowerment of women remains undeniable.