THE IDOLMASTER: Shiny Colors is a strategy game where you become a music producer in charge of four different groups. Your goal is to make the 16 idols you have famous.

The gameplay in THE IDOLMASTER: Shiny Colors is focused on managing the idols in different ways: music lessons, performance rehearsals and personal knowledge of each of them. You will do this last one through a system that is similar to visual novels. This will all be necessary to improve your relationship with each idol- something that will affect their final performance.